About the Role
MoneyMines is looking for a creative and performance-oriented Digital Marketing Executive to generate qualified leads through digital marketing channels and support business growth.
The candidate will be responsible for planning, executing, monitoring and optimizing digital campaigns across platforms such as Facebook, Instagram, Google and other relevant online channels.
Key Responsibilities
- Plan and execute digital marketing campaigns for lead generation.
- Manage and optimize campaigns across Facebook, Instagram, Google Ads and other relevant platforms.
- Generate qualified leads for loans, credit cards, insurance and other financial products.
- Create and coordinate campaign creatives, ad copies and marketing content.
- Monitor campaign performance, lead volume, lead quality and conversion.
- Track important metrics such as CPL, CTR, conversions and campaign ROI.
- Test different audiences, creatives, ad copies and campaign strategies.
- Coordinate with Telesales and Sales teams to monitor lead quality and conversion.
- Analyze customer and campaign data to identify opportunities for improvement.
- Maintain daily/weekly/monthly campaign performance reports.
- Manage and optimize landing pages and online lead-generation forms where required.
- Support social media content and brand communication.
- Research market trends, competitors and customer behavior.
- Ensure proper tracking of campaign leads in CRM.
- Continuously improve lead generation quality and reduce cost per qualified lead.
Digital Channels
The role may involve:
- Facebook / Meta Ads
- Google Ads
- Google Search
- YouTube
- Social Media
- Landing Pages
- Website / Organic Traffic
- WhatsApp / Digital Lead Channels
- Other lead-generation platforms
Business Areas
Campaigns may support:
- Car Loan – New & Used Cars
- Personal Loan
- Business Loan
- Home Loan
- Loan Against Property (LAP)
- Credit Cards
- Health & Life Insurance
- Other MoneyMines financial products
Candidate Profile
Freshers with knowledge of digital marketing are welcome. Candidates with experience in performance marketing, Meta Ads, Google Ads, lead generation, social media marketing or financial-services marketing will be preferred.
Required Skills
- Basic understanding of digital marketing and lead generation.
- Knowledge of Meta Ads / Facebook Ads is preferred.
- Knowledge of Google Ads is an advantage.
- Good analytical and reporting skills.
- Understanding of CPL, CTR, conversion and ROI.
- Basic knowledge of Google Analytics / tracking tools is an advantage.
- Good communication and coordination skills.
- Creative thinking and willingness to experiment.
- Ability to work with targets and performance metrics.
- Basic knowledge of CRM and Excel / Google Sheets.
Performance & Growth
- Digital marketing and product training.
- Hands-on experience with lead-generation campaigns.
- Performance-based reviews and recognition.
- Career progression: Digital Marketing Executive → Senior Executive → Digital Marketing Manager.
- Opportunities to grow into Performance Marketing, Lead Generation and Digital Marketing Management roles.
Apply: https://moneymines.co.in/career.php
MoneyMines – Together we grow