Digital Marketing Executive
Marketing · India · Hybrid · Full-time
About the role
Generate and optimize leads through online and offline channels and measure quality through the full funnel to revenue.
Responsibilities
Run Facebook/Instagram/Google/YouTube/Website/WhatsApp/Email and offline campaigns; track CPL, verified leads, sales, disbursement, ROI.
Required skills
Campaign setup, analytics, lead forms, basic creative
Preferred
Financial-services lead gen experience
Experience
1–4 years preferred · Freshers allowed
KPIs
Campaigns, Spend, Impressions, Clicks, CTR, Leads, CPL, Valid/Duplicate, Connected, Interested, TVR, Verified, Handoff, Applications, Disbursement, Revenue, CPA, ROI