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Digital Marketing Executive
Position: Digital Marketing Executive
Department: Marketing / Lead Generation · Location: India – Office / Hybrid · Mode: Office / Hybrid
# Digital Marketing Executive
**Department:** Marketing / Lead Generation
**Location:** India – Office / Hybrid
**Experience:** Freshers & Experienced Candidates
**Employment Type:** Full-Time
## About the Role
MoneyMines is looking for a creative and performance-oriented **Digital Marketing Executive** to generate qualified leads through digital marketing channels and support business growth.
The candidate will be responsible for planning, executing, monitoring and optimizing digital campaigns across platforms such as **Facebook, Instagram, Google and other relevant online channels**.
## Key Responsibilities
* Plan and execute digital marketing campaigns for lead generation.
* Manage and optimize campaigns across **Facebook, Instagram, Google Ads and other relevant platforms**.
* Generate qualified leads for loans, credit cards, insurance and other financial products.
* Create and coordinate campaign creatives, ad copies and marketing content.
* Monitor campaign performance, lead volume, lead quality and conversion.
* Track important metrics such as **CPL, CTR, conversions and campaign ROI**.
* Test different audiences, creatives, ad copies and campaign strategies.
* Coordinate with Telesales and Sales teams to monitor lead quality and conversion.
* Analyze customer and campaign data to identify opportunities for improvement.
* Maintain daily/weekly/monthly campaign performance reports.
* Manage and optimize landing pages and online lead-generation forms where required.
* Support social media content and brand communication.
* Research market trends, competitors and customer behavior.
* Ensure proper tracking of campaign leads in CRM.
* Continuously improve lead generation quality and reduce cost per qualified lead.
## Digital Channels
The role may involve:
* Facebook / Meta Ads
* Instagram
* Google Ads
* Google Search
* YouTube
* Social Media
* Landing Pages
* Website / Organic Traffic
* WhatsApp / Digital Lead Channels
* Other lead-generation platforms
## Business Areas
Campaigns may support:
* Car Loan – New & Used Cars
* Personal Loan
* Business Loan
* Home Loan
* Loan Against Property (LAP)
* Credit Cards
* Health & Life Insurance
* Other MoneyMines financial products
## Candidate Profile
Freshers with knowledge of digital marketing are welcome. Candidates with experience in **performance marketing, Meta Ads, Google Ads, lead generation, social media marketing or financial-services marketing** will be preferred.
### Required Skills
* Basic understanding of digital marketing and lead generation.
* Knowledge of Meta Ads / Facebook Ads is preferred.
* Knowledge of Google Ads is an advantage.
* Good analytical and reporting skills.
* Understanding of CPL, CTR, conversion and ROI.
* Basic knowledge of Google Analytics / tracking tools is an advantage.
* Good communication and coordination skills.
* Creative thinking and willingness to experiment.
* Ability to work with targets and performance metrics.
* Basic knowledge of CRM and Excel / Google Sheets.
## Performance & Growth
* Digital marketing and product training.
* Hands-on experience with lead-generation campaigns.
* Performance-based reviews and recognition.
* Career progression: **Digital Marketing Executive → Senior Executive → Digital Marketing Manager**.
* Opportunities to grow into **Performance Marketing, Lead Generation and Digital Marketing Management** roles.
**Apply:** https://moneymines.co.in/career.php
**MoneyMines – Together we grow**
Key responsibilities: Plan and execute digital marketing campaigns for lead generation; Manage and optimize Facebook, Instagram, Google Ads and other platforms; Generate qualified leads for loans, credit cards, insurance and financial products; Create/coordinate creatives, ad copies and content; Monitor performance, lead volume, quality and conversion; Track CPL, CTR, conversions and ROI; Test audiences, creatives and
Experience: Freshers & Experienced Candidates (Freshers allowed)
Department: Marketing / Lead Generation · Location: India – Office / Hybrid · Mode: Office / Hybrid
# Digital Marketing Executive
**Department:** Marketing / Lead Generation
**Location:** India – Office / Hybrid
**Experience:** Freshers & Experienced Candidates
**Employment Type:** Full-Time
## About the Role
MoneyMines is looking for a creative and performance-oriented **Digital Marketing Executive** to generate qualified leads through digital marketing channels and support business growth.
The candidate will be responsible for planning, executing, monitoring and optimizing digital campaigns across platforms such as **Facebook, Instagram, Google and other relevant online channels**.
## Key Responsibilities
* Plan and execute digital marketing campaigns for lead generation.
* Manage and optimize campaigns across **Facebook, Instagram, Google Ads and other relevant platforms**.
* Generate qualified leads for loans, credit cards, insurance and other financial products.
* Create and coordinate campaign creatives, ad copies and marketing content.
* Monitor campaign performance, lead volume, lead quality and conversion.
* Track important metrics such as **CPL, CTR, conversions and campaign ROI**.
* Test different audiences, creatives, ad copies and campaign strategies.
* Coordinate with Telesales and Sales teams to monitor lead quality and conversion.
* Analyze customer and campaign data to identify opportunities for improvement.
* Maintain daily/weekly/monthly campaign performance reports.
* Manage and optimize landing pages and online lead-generation forms where required.
* Support social media content and brand communication.
* Research market trends, competitors and customer behavior.
* Ensure proper tracking of campaign leads in CRM.
* Continuously improve lead generation quality and reduce cost per qualified lead.
## Digital Channels
The role may involve:
* Facebook / Meta Ads
* Google Ads
* Google Search
* YouTube
* Social Media
* Landing Pages
* Website / Organic Traffic
* WhatsApp / Digital Lead Channels
* Other lead-generation platforms
## Business Areas
Campaigns may support:
* Car Loan – New & Used Cars
* Personal Loan
* Business Loan
* Home Loan
* Loan Against Property (LAP)
* Credit Cards
* Health & Life Insurance
* Other MoneyMines financial products
## Candidate Profile
Freshers with knowledge of digital marketing are welcome. Candidates with experience in **performance marketing, Meta Ads, Google Ads, lead generation, social media marketing or financial-services marketing** will be preferred.
### Required Skills
* Basic understanding of digital marketing and lead generation.
* Knowledge of Meta Ads / Facebook Ads is preferred.
* Knowledge of Google Ads is an advantage.
* Good analytical and reporting skills.
* Understanding of CPL, CTR, conversion and ROI.
* Basic knowledge of Google Analytics / tracking tools is an advantage.
* Good communication and coordination skills.
* Creative thinking and willingness to experiment.
* Ability to work with targets and performance metrics.
* Basic knowledge of CRM and Excel / Google Sheets.
## Performance & Growth
* Digital marketing and product training.
* Hands-on experience with lead-generation campaigns.
* Performance-based reviews and recognition.
* Career progression: **Digital Marketing Executive → Senior Executive → Digital Marketing Manager**.
* Opportunities to grow into **Performance Marketing, Lead Generation and Digital Marketing Management** roles.
**Apply:** https://moneymines.co.in/career.php
**MoneyMines – Together we grow**
Key responsibilities: Plan and execute digital marketing campaigns for lead generation; Manage and optimize Facebook, Instagram, Google Ads and other platforms; Generate qualified leads for loans, credit cards, insurance and financial products; Create/coordinate creatives, ad copies and content; Monitor performance, lead volume, quality and conversion; Track CPL, CTR, conversions and ROI; Test audiences, creatives and
Experience: Freshers & Experienced Candidates (Freshers allowed)
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